Case Study: Cook County Department of Public Health

About CCDPH

The Cook County Department of Public Health provides preventative information and services to address nearly 70 re portable communicable diseases in the suburban Cook County area. The CCDPH serves approximately 2.5 million residents in 125 municipalities. CCDPH is a major source of information about the priority health needs in each community in suburban Cook County which helps their agency, partners and the public, plan for and address emerging health threats, and promote healthy living through awareness, education, programs and community development (Further Reading).

Services Provided

BCT has worked closely with CCDPH over the course of 10 years, and has provided critical website development, programming, graphic design and marketing services to support the needs of the department and the citizens within their districts.

In 2019, BCT redesigned, developed and deployed a completely reinvisioned CCDPH website on the WordPress platform. BCT also designed and deployed numerous microsites used for various health initiatives such as tobacco cessation and healthy, active lifestyles. BCT provided online marketing services by planning, deploying and maintaining social media marketing advertising campaigns on Facebook, Instagram, Snapchat and Tinder which promote their services and resources available to the public.

Web Design & Development

BCT has provided website design and development services to CCDPH to maintain their web presence across half a dozen websites and microsites for the past ten years. Our extensive experience with the client has provided us with vital knowledge on meeting the unique needs of the public health sector.

The CCDPH website serves as a critical component of the department's ability to distribute public health information and resources to the 2.5 million residents of suburban Cook County. It contains hundreds of pages of content, resources and tools which BCT worked hand-in-hand with CCDPH to develop and maintain.

Microsite Development

BCT developed several microsites for CCDPH for use in topics specific to a public health concern. These microsites were often part of a greater public health campaign conjoined with a marketing campaign. BCT worked with several agencies to facilitate executing the web and digital advertising components within the campaign.

Microsites developed covered a range of topics including promoting healthy & active lifestyles, food & nutrition, and providing resources to emergency first responders in the district.

Online Advertising Campaigns

BCT created, deployed and maintained numerous online advertising campaigns throughout the 10 years of working with the department. Platforms leveraged included Google Ads, Facebook Ads, Instagram Ads, Snapchat for Business, Twitter Ads and Tinder Ads.

BCT crafted the text and display ad designs and configured the campaign strategy which included demographic targeting, budgeting and display strategies. Our team of marketing specialists provided weekly and monthly reports to CCDPH and continuously adjusted the campaigns to further the reach and impact on target audiences.

Visit CCDPH at cookcountypublichealth.org

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