FRESNO, California – Cody Sarhan, Communications Specialist
Transparency and trust, those two things are key when it comes to operating a business on today’s privacy-conscious Internet. You may have noticed a significant rise in privacy-related news regarding our online footprint. From recent court cases involving TikTok, Facebook data collection outrage, or even cookie consent being needed to view certain websites, privacy regulations are being noticed everywhere. In part two of our series covering privacy protections, we explore the nature of privacy policies and how they pertain to business websites.
But what has brought this change on, and why should businesses operating in ignorance or indifference of this shift in both the global and legal consciousness be concerned?
“The data collected by the vast majority of products people use every day isn’t regulated. Since there are no federal privacy laws regulating many companies, they’re pretty much free to do what they want with the data, unless a state has its own data privacy law.” — Thorin Klosowski, Wirecutter
The Significance of Privacy Policies
California is one of three states with comprehensive data privacy laws
Source: NY Times
Recent California Legislation: CalOPPA, CCPA, and CPRA
California has been at the forefront of privacy legislation with the introduction of several significant laws in recent years. Understanding these laws is crucial for small businesses operating within the state, and without proper adherence to this new legislation, businesses may find themselves on the wrong side of a lawsuit.
- California Consumer Privacy Act (CCPA): In 2018, CCPA came into effect, granting California consumers more control over their personal information. It applies to businesses that meet specific criteria, such as those with an annual gross revenue of over $25 million, or those that handle the personal information of at least 100,000 consumers. The CCPA mandates that covered businesses provide detailed privacy policies, inform consumers about their rights, and offer opt-out mechanisms.
- California Privacy Rights Act (CPRA): Approved by California voters in November 2020, CPRA builds upon CCPA and strengthens privacy protections further. CPRA introduces additional requirements for businesses, such as enhanced disclosure obligations, increased rights for consumers, and the creation of the California Privacy Protection Agency (CPPA) to enforce privacy regulations effectively.
Lawsuits & Legal Consequences
How BCT Can Help You Meet Compliance
As the leading MSP across all of California, BCT Consulting can help you meet state compliance when it comes to privacy protection rights. By prioritizing privacy, small businesses can not only meet legal obligations but also build trust with their customers and foster a secure and transparent online environment.
Contact us to learn more today.
BCT Consulting now has engineers servicing clients within Fresno, Clovis, Madera, San Jose, Sacramento, San Francisco & The Bay Area, Los Angeles, Santa Monica, Las Vegas, Bakersfield, San Diego, San Luis Obispo, Anaheim, Palm Springs, and more.
Cody Sarhan | Communications Specialist, Xobee Networks